Imagine my surprise when I came across this newspaper comic ad for the exact same bread label promotion as the NBC one, this time not only with the fill-in picture included in the ad, but for yet another different brand of bread!
Skylark was apparently the Safeway store brand of bread. This now makes a total of three bakeries that carried this promotion that I am aware of. I wonder how many other regional bakeries participated? I'll probably never know for sure.
But most importantly, this ad has something that the previous ad does not: a comic strip on the back. Why is this important you may ask? Because comic strips are all dated.
The back contains the full Sunday strip for a Red Ryder comic strip. And it does indeed have a date. Sunday, March 2nd. That would place this ad in
1952. Wow.
That is VERY late for an Alice promotion. At least for a successful one. Perhaps this is why the labels are so hard to find? By spring of 1952 Alice was pretty much gone from the theaters, and was considered a "less than successful Disney release" (ahem). Any promotion occurring so late in the game was most likely doomed to failure.
Skylark was apparently the Safeway store brand of bread. This now makes a total of three bakeries that carried this promotion that I am aware of. I wonder how many other regional bakeries participated? I'll probably never know for sure.
But most importantly, this ad has something that the previous ad does not: a comic strip on the back. Why is this important you may ask? Because comic strips are all dated. 
The back contains the full Sunday strip for a Red Ryder comic strip. And it does indeed have a date. Sunday, March 2nd. That would place this ad in 1952. Wow.
That is VERY late for an Alice promotion. At least for a successful one. Perhaps this is why the labels are so hard to find? By spring of 1952 Alice was pretty much gone from the theaters, and was considered a "less than successful Disney release" (ahem). Any promotion occurring so late in the game was most likely doomed to failure.
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