Another recent acquisition is this excessively cool catalog for Golden Books and Golden Records for the spring season of 1951. The cover is taken from the Al Dempster art for the Big Golden Book cover.
Lots of great stuff in here, S&S was pulling out all the stops with their support of Alice in 1951, and there are no less than 12 separate Alice items advertised in this catalog.
The inside front cover is a full page notice for the Big Golden Book, again utilizing Al Dempster art from the book itself.
Pages 4 and 5 list the new titles in the Little Golden Book line for 1951. Notice that the release dates of the various books are spread throughout the year, and at this point there are only 2 Alice titles - the Live Flowers and White Rabbit - the Mad Hatter book apparently had not been put on the schedule yet. Notice also the Mary Blair title I Can Fly. Based on the dates here, it appears that this catalog was released late in 1950 in anticipation of the spring season.
Pages 8 and 9 promote the relatively new Little Golden Records, of which they produced 8 different titles for Alice. And as Brian pointed out in his comment, some of the titles vary from what was actually produced, notably the Jabberwock title, and the Christmas Title (which I think is just a typo by an overeager editor, should be Unbirthday instead of Christmas).
The back cover is basically a check list for all the current titles available; none of the Alice titles appear yet.
There is one more item in this catalog, but I'm saving that for my next post. Stay tuned for when I explore one of the most elusive items in the world of Disney's Alice in Wonderland, with a shocking conclusion (well, perhaps a bit melodramatic, but still, should be worth a read).