What a great toy this is. This is a boxed set of 'filmstrips' of the Alice story from Spain. Box graphics are a little crude, but wait till you see the insides!
This is one of many sets offered, this being set L (stock number 139-144). There are a couple of other Disney sets in there as well, including Lady and the Tramp, which probably dates this to 1955 since there is no Sleeping Beauty.
Inside are six individual boxes containing the filmstrips. The inner boxes are generic, with what looks like a rubber stamp impression of the specific title.
Here's where it gets really interesting. This filmstrips are really paper strips with drawing in two rows. The action in each of the two rows is slightly different. I've seen this kind of toy before, in fact I've seen Alice themed versions of this toy before, but not Disney. Apparently the 'player' for this toy switches between the two rows creating a sort of animated effect.
I've attempted to reproduce what this effect would look like at a very slow pace (faster and I get a headache).
I was very excited when I got this, a complete set, woohoo! But sadly, my set is NOT complete, I have two copies of segment 6 and am missing segment 1. Oh well.