What are Tune-Dex cards you say? That is a very good question, and one that I spent some time finding the answer to, thanks mostly to an in-depth article on pop-song piracy in the Spring 2004 issue of Stay Free magazine, a portion of which is reprinted here with permission.
"In 1942, George Goodwin, a radio-station director, initiated a subscription service, the Tune-Dex, which he hoped would serve as a card catalog for the music industry, helping individuals in film, radio, recording, and advertising in the day-to-day routine of operations involving programming or licensing.
The front of each 3- by 5-inch card gave the most familiar phrases of a pop-song melody, with lyrics and chord symbols--shorthand guides to piano and guitar accompaniment.
The back of each card identified the copyright holder and the performing-rights agency controlling the song's licensing, and it gave references to published versions of the song.
In May 1942, Goodwin sent out the first monthly issue of 100 Tune-Dex cards. The Tune-Dex was a huge and immediate success, adopted industry-wide.
It ran to 25,000 cards and ended in 1963 only because ill health forced Goodwin's retirement. (He died in 1965.)"
So, gentle readers, what we have here is a piece of pop-music history! A small part of the music industry's card catalog of popular music if you will.
I've never seen any other examples of Tune-Dex cards from the Alice film, but there must be more out there somewhere, locked away in some radio station filing cabinet.
Talk about obscure!
ReplyDeleteObscure, yes, but fascinating!
ReplyDeleteIt is a fascinating article in its entirety, it goes on to discuss how the Tune-dex gave birth to something else entirely, the Fake Book, something which as a non-musician I knew nothing about, although I've seen references to them hundreds of times not knowing what they were.
ReplyDeleteI have about 1,800 tunedex cards for sale if anybody is interested.
ReplyDelete