This is one of those things I had known existed for a long time, but never thought I'd own. This is the in-store advertising poster for One Hour in Wonderland, sponsored by Coca Cola.
I first learned of this poster when my friend Paul over at the Disney History Institute saw one in a shop about 20 years ago. He took a photo of it for me. About 5 years ago I managed to acquire two in a lot, this being one of them. It is about 16x24 and very colorful. I am also aware of another version of this poster, much larger, 41x59. I do not have that one, but as the image is exactly the same, I'm not that concerned. Well, ok, I do want it, being the ultimate completist, but having the small one does alleviate my suffering somewhat.
This poster is quite rare, which is a little surprising to me. Coca Cola advertising has always been avidly collected, and this being both Coke and Disney, I would have thought lots more would have been saved over the years and made available on the collector market, but such is definitely not the case. I have only see four of the small posters in the last 22 years, and two of the large - I'm not even sure if the two large posters I saw were not the same poster. Compared to other 1950s Coca Cola advertising posters, that is ridiculously rare.
Merry Christmas to all my readers, may your holidays be filled with cool Alice stuff!