I've been underbidder more often than not on eBay lately (which is probably a good thing), but there are times when you just wish you had gone the extra mile, and this was no exception. Once again, something I've never seen before, an original store display sign.
The text on the sign reads: "Another Valu-Rack Department Serviced by Standard Merchandise Co., Los Angeles" I cannot find any references to this company on the web in the limited searching that I have done, but I presume that they were a local wholesaler of general merchandise to area stores, like the local five and dime. Large department stores or national chains would have had their own distribution.
It went to a good home, just not mine :-)