Wednesday, October 31, 2012

Happy Halloween! Playthings Advertisement for Alice Costumes by Ben Cooper

Happy Halloween to all, and Happy Birthday to me!  Tis the season for costumes, and in 1951 the king of costumes was Ben Cooper.  Wouldn't you know it, they made costumes based on Alice, and were pushing them hard months before the film was released, and even more months before Halloween.
This ad comes from the greatest of all toy industry magazines Playthings, and features bright red printing for the Alice in Wonderland masquerade costumes to be released by Ben Cooper.  It's just too bad there isn't any art of Alice and company in this ad, but there is a stock image of Donald, so that's something.
This ad was published in the March issue of Playthings, the Toy Fair issue.  As with all other Playthings issues from the 1930s through the mid/late 1950s, it features a Disney cover, and this cover features Mickey dancing about with the Mad Hatter and March Hare, welcoming all to the 1951 Toy Fair.  This particular issue is chock full of Alice stuff, but those pages are for other posts.  Save some candy for me!

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