Thursday, May 20, 2010

NBC Bread End Seal Label - Alice

Back in the dark ages, before twist-ties, commercially produced bread was wrapped in wax paper and the ends were sealed with gummed labels. All throughout the 1940s and 1950s Disney had promotions with various bread companies, and TONS of these gummed end seal labels were produced with illustrations of Disney characters. Even though there were gazillions made, very few survive today, mostly due to the way they were made: they were glued to the bread wrapper to keep it closed; if you wanted to remove one intact you had to use an iron to release the wax and peel it off.

The series of labels that were released as part of the Alice promotion with NBC White Bread are some of the most difficult to find - which is pretty much par for the course with vintage Alice items in general. Over the next few days I'll be posting the complete set of twelve bread labels from Alice, starting with Alice herself!

We've seen this pose before, although here we don't have the cool striped stockings.

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