The primary goal of any promotional campaign is to sell more stuff. When you are targeting children, what better place to advertise than in the Sunday comics?
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This is an advertisement for the Alice series of end seals on NBC bread, as printed in the comics pages. I never knew that Nabisco also baked bread. When I first got this I was hoping there was a comic strip or something other than another ad on the back side of this, so I could date it. But alas, such was not the case, no date to be had.
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