Thursday, June 3, 2010

Skylark Brand Bread End Seal Label Comic Advertisement and Picture

Imagine my surprise when I came across this newspaper comic ad for the exact same bread label promotion as the NBC one, this time not only with the fill-in picture included in the ad, but for yet another different brand of bread!

Skylark was apparently the Safeway store brand of bread. This now makes a total of three bakeries that carried this promotion that I am aware of. I wonder how many other regional bakeries participated? I'll probably never know for sure.

But most importantly, this ad has something that the previous ad does not: a comic strip on the back. Why is this important you may ask? Because comic strips are all dated.

The back contains the full Sunday strip for a Red Ryder comic strip. And it does indeed have a date. Sunday, March 2nd. That would place this ad in 1952. Wow.

That is VERY late for an Alice promotion. At least for a successful one. Perhaps this is why the labels are so hard to find? By spring of 1952 Alice was pretty much gone from the theaters, and was considered a "less than successful Disney release" (ahem). Any promotion occurring so late in the game was most likely doomed to failure.

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