Thanks to Jerry Beck over at Cartoon Research for alerting me to the existence of this magazine, although it did take me nearly 5 years to locate a complete copy of it. The September issue is a trove of Alice content, both large and small.
this post, it nevertheless exhibits a phenomenon that still occurs today: third party merchandising. Seemingly for every Disney movie ever released, there is a slew of other merchandise that is NOT Disney, but riding the publicity wave caused by the Disney film. In this case, other Alice merchandise not licensed by Disney but still Alice themed. One of the problems with filming stories in the public domain.
blogged about way back in the first year of the blog, nearly six years ago! Wow, has it been that long?