Advertising Poster for Dell Four Color 331

I've spoken a number of times here on the blog about the Dell Four Color comic that adapts the film, #331.  It was one of the - if not the - earliest Alice items I collected.  But did you know that Dell issued a poster to advertise its publication?  I acquired this poster in the early 2000s (the naughties) directly from Disney through their Disney Auctioneers program.  Those were the days let me tell ya.  Back when the company was selling treasures from their archive with no oversight whatsoever.

Promotional materials for comic books is nothing new, and companies have done it for decades.  I remember that brief time in the late 1980s when I worked for a comic book distributor  we got all kinds of promotional materials, from posters to flyers to buttons announcing the latest and greatest from all the publishers.  And apparently Dell was no exception. The humongous poster - a whopping 28x44, bigger than a one-sheet - just goes to show exactly how hard everyone was pushing the film.