For nearly a year, Madame Alexander ran a full page ad on the back cover of Playthings magazine announcing the arrival of their newest doll in conjunction with the release of Walt Disney's Alice in Wonderland. The doll is the Maggie doll (in M.A.-speak) and was and is a very popular doll. The doll itself came in 3 sizes, and apart from this ad, there is nothing to indicate that it is a Disney licensed product.
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