The Tobler chocolate company did a lot of Disney promotion over the years. In a previous post I showed you the postcards they did for Alice. They also did a number of sticker albums, Alice included.
This is the promotional poster or handbill for the Alice sticker album. In reality it is the back side of the full color poster for a Snow White promotion. But really, who cares about Snow White? :)
In fact, when I encountered this on ebay several years ago, the seller didn't even list the Alice content on the back, I guessed its existence by the reference on the front to au verso une merveille.