This is a one off in the Alice Marx series, this March Hare is the only Alice character to get a spot in the Twistable line. Twistables, later known as Twistoys, are large-ish figures perhaps 6 inches tall, with flexible arms, legs, hands and feet that allowed the figure to be arranged in a vast array of poses.
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This particular example is from later when they were redubbed Twistoys.
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His header card is also generic with the complete list of available characters on the back.
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Earlier when they were called Twistables each character had their own named header card
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with illustrations of the character on the back.
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Twistables were also available in boxes, but I have only seen a Gepetto in a box.
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