This is a one off in the Alice Marx series, this March Hare is the only Alice character to get a spot in the Twistable line. Twistables, later known as Twistoys, are large-ish figures perhaps 6 inches tall, with flexible arms, legs, hands and feet that allowed the figure to be arranged in a vast array of poses.
This particular example is from later when they were redubbed Twistoys.
His header card is also generic with the complete list of available characters on the back.
Earlier when they were called Twistables each character had their own named header card
with illustrations of the character on the back.
Twistables were also available in boxes, but I have only seen a Gepetto in a box.