Libby's Wonderland of Values

One of the largest promotions in conjunction with the original release in 1951 was the one with Libby's Foods. Most people have seen the two-page ad with a myriad of Alice characters commenting on various Libby's products (It's Frabjous!). In addition to this full page ad, there were newspaper ads, and in-store promotional posters. The in-store kit consisted of 8 large posters (about movie poster size) each advertising a specific food product, 4 'price cards' which were about legal size used to advertise a specific price special, one very large window poster advertising the promotion in general (Libby's Wonderland of Values), another generic poster somewhere between the very large poster and the 8 large posters, and 6 'tuck-ins' (about index card size); all in an illustrated envelope. Today's post is one of the 'tuck-ins', featuring the Cheshire Cat.

My kit has 3 Cheshire Cat cards and 3 Alice cards, but I have also seen a March Hare card. One can only presume that they made cards for each of the 8 characters featured on the large posters (the art is the same), but I have not seen the remaining 5 characters. If there is interest, I'll post images of the entire kit. Enjoy.