Friday, February 19, 2010

Italian Promotional Postcard for Wührer Premium Trading Cards

Title is quite a mouthful. This beautiful postcard from Italy features art from the Mad Tea Party sequence, and was an announcement for a set of premium trading cards offered by Wührer.

It took me a while to figure what exactly the product that Wührer made was, having seen mostly references to beer on the web, which seemed unlikely (Hey kids, get liquored up and trade these nifty cards with your friends). Just didn't seem quite right.

The clue to the product is really on the back (or front depending on how you look at it). I believe the product was boullion cubes. Brodo is Italian for broth, and Brodo di Manzo is beef broth. Turns out that Wührer expanded its product line over the years to include other things like soup and soft drinks. Tune in tomorrow for more.

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