Tuesday, February 9, 2010

Libby's Annual Report - March 1, 1952

One of these turned up on eBay this week, and a friend asked for some scans of mine, so seemed like a good time for a post!

This is the annual report for stockholders in Libby, McNeill & Libby (know to most of us as Libby's Libby's Libby's on the label label label) for the fiscal year ending March 1, 1952.

It has your typical stockholder financial information, how the company did in the past year and so forth. The Alice connection is the advertising endorsement Libby's had with Disney for Alice in Wonderland.

Way back in the first month of my blog I posted a bunch of images of the in-store display material for the Wonderland of Values promotion Libby's had in conjunction with the original release of Alice in Wonderland. This annual report mentions that in several places. But, best of all, it reprints the double-page ad that ran in Life magazine as the centerfold of the report. A lot smaller, and a lot better quality paper! Much easier to fit on a scanner. We say Frabjous!

Aside from the Alice stuff, there is some interesting info about food supplies, panic buying and the Korean war, things I never thought about. Oh, and apparently Libby's was big into pineapple research.

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