Saturday, March 30, 2013

The Westerner Magazine - September 1951

This is awesome.  A copy of The Westerner magazine, the company periodical for Western Publishing, home of Little Golden Books and all sorts of other fantastic printed items from the 1930s onward, including a slew of Alice material from the original release.  This issue features an Alice cover!
The cover story is about the Goodwill parade in Racine, headquarters of Western, and this was the Disney Alice float in that parade, featuring a live Alice.  
I'd swear that the float was constructed out of Stensgard display parts, normally used for store window displays.  Stay tuned for a future post on Stensgard.  I've never seen any pieces, they probably didn't survive since they were glorified styrofoam.
This issue also includes a story on the local screening of Alice.  Just look at those great display pieces!  Those kids certainly look like they are having a good time.
Nice inset of the cover on the copyright page as well.

4 comments:

Major Pepperidge said...

Western Publishing, they printed so many things that I love today! I guess it only makes sense that they (like so many companies) had their own in-house magazine.

Snow White Archive said...

A spectacular find! Nice pics from good ole Racine, Wisconsin.

Joakim Gunnarsson said...

Ah, so YOU were the one who won that issue. I should have guessed. :)
Glad to see that it found a good home. Have posted about Western Publishing and it's history the past month and included the cover to the Alice issue in this post: http://sekvenskonst.blogspot.se/2013/03/the-history-of-golden-books-part-ii.html

Did you get the 1955 Disneyland issue too?

Matt said...

Yup, that was me ;-) I only purchased this one, figured I'd leave the other for a Disneyland collector.

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