Saturday, December 31, 2022

Libby's In-Store Broadside

Research continues for the book. Recently I acquired something I did not know existed, although I should have know since it is a common enough practice.

Most of you are probably aware of the HUGE tie-in campaign in 1951 by Libby, McNeill & Libby, commonly known as Libby's. They had a double page spread in Life magazine that I'm sure many of you have seen, and a big in-store display kit. But they also produced newspaper ads that I have seen in lots of local papers, there was probably an advertising kit too because I have found lots of local newspapers with unique ads, some even with full and double pages, featuring the characters.
But this was new. It is a double-page broadsheet, likely circular or newspaper ad, but only printed on one side, and used by the grocery store as an in-store ad, usually taped to the inside of a window for shoppers to see as they entered the store.

Could Libby's not decide which spelling to use, so they blended them into "CATCHUP"? Sound like a very tardy condiment indeed.

Friday, December 9, 2022

Australia Here We Come - Again!

The ACMI Wonderland Exhibition tour is back on the road after a 2 1/2 year break due to COVID, and its next stop is Perth, Australia at the WA Museum Boola Bardip.  The lovely people at ACMI are again flying us down to help celebrate the opening and re-start of this amazing exhibition and its tour across the globe.  Any readers in Western Australia be sure to visit, and if you happen to be there December 15-18, introduce yourselves.  We'll be the two Americans wearing loud Alice-themed clothing ;-)