Imagine my surprise when I came across this newspaper comic ad for the exact same bread label promotion as the NBC one, this time not only with the fill-in picture included in the ad, but for yet another different brand of bread!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZNI9c5MZu_JRU3Vglk-hFkMICwo5tub9Tu9nmnzbJF6-3TIEDJG1Z4u3s1kXQ2jjanJ1mQ1pDfJssZvEJmfV1o1QJKrm8ITmtzX4YDM2wNbZGsee996d25c87nfiolN-g0g1FrBnh3g/s320/skylark+bread+label+newpaper+ad+and+picture+640.jpg)
Skylark was apparently the Safeway store brand of bread. This now makes a total of three bakeries that carried this promotion that I am aware of. I wonder how many other regional bakeries participated? I'll probably never know for sure.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaRMDuO482bB7spe0S-89lSzVW6ZTTCe4QrlnI_NErwjPBX7rMiYN47nU05uTkXhVWVDoP4eORqpJ9FMcRMWRIYOo6y-yLnPjICVsSVb67OF133bHTV072toDXGKBLU48daouOLD68Ig/s320/skylark+ad.jpg)
But most importantly, this ad has something that the previous ad does not: a comic strip on the back. Why is this important you may ask? Because comic strips are all dated.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVKVd2BW_93BGwG-5vGg5GLzgY7nlPNIG7MW53tN-6IelRj2HFu4NfK5uzjrU62ggcFU_7m3E2djLsnF_lCzzim2Vh4ZwnoWiDA27GJaY-Os_ZwtNi5XVnq5iV2ahAjlAFg7fl5P7duA/s320/skylark+bread+label+newpaper+ad+and+picture+back+640.jpg)
The back contains the full Sunday strip for a Red Ryder comic strip. And it does indeed have a date. Sunday, March 2nd. That would place this ad in
1952. Wow.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihqlH0_5hth656ajzlqLF01L1T0xUGzGt3ZZcaXd1C3uV0sftH9L8AVjPvzk_14w_OidMCOIk5jcRzV8W1SliK7uCrtbc2UQcp2D3s8sN5w7cAHbmKoqpPA742dxqHHSd7P1gUCvD8yQ/s320/skylark+bread+label+newpaper+ad+and+picture+back+detail.jpg)
That is VERY late for an Alice promotion. At least for a successful one. Perhaps this is why the labels are so hard to find? By spring of 1952 Alice was pretty much gone from the theaters, and was considered a "less than successful Disney release" (ahem). Any promotion occurring so late in the game was most likely doomed to failure.