Trimfoot Shoes Alice in Wonderland Advertising Manual - The Alice Look!

Every once in a while something turns up that just completely blows me away.  This is one such item.  The complete advertising and promotional kit for Trimfoot Shoe's Alice in Wonderland campaign.

This thing is truly amazing, 16 pages plus cover and one insert of advertising gold for Trimfoot Shoes.  The campaign was called "The 'Alice' Look" and was centered around the marketing of a series of five different girls' shoes styles based on Alice.  

The manual contains sample ads, copy, artwork, you name it, for you and your local shoestore to maximize your "Alice" campaign.  It even pictures some Stensgaard displays that could be ordered to enhance your window treatments.

But the best part of course are the shoes, I especially love the "March Hare" with the ear-like appendages on the ankle strap.

Interestingly Trimfoot still exists, and although they don't appear to have a Disney license per se at this time, they do make some Marvel character shoes, so technically they are still a Disney licensee.  

Trimfoot Shoes - A Page from the Character Merchandising Division Catalog

This is one of those things that we'll probably never see, but I remain hopeful. From the Character Merchandising Division catalog comes this page featuring "Girls' and Teenage Shoes" by Trimfoot - The ALICE Look!

"Gay, capricious, sparkling..." who wouldn't want to wear shoes like that? I don't know about you, but I think those March Hare shoes are pretty cool.

The Trimfoot company is still in business today, still making kids shoes.