During the time of the original release for Alice (and for many other Disney films too), a lot of items were made under the auspices of any of the subsidiaries of the Western Publishing. This includes Whitman, Golden Press, Sandpiper Press, Dell, and probably more that I'm not aware of. There is also a link to Simon & Schuster that we'll go into in another post. This item, the Alice in Wonderland Stationary Set, was made by Whitman.
This set (stock number 2054-25) consists of 18 sheets of illustrated paper (in red ink no less) with 12 envelopes.
The illustrate folder is what really sets this item apart, with beautiful graphics of the garden of live flowers on the inside (including an ultra close-up of a rocking horsefly), and tea party graphics on the outside.
The paper consists of three different designs, including my favorite the Caterpillar.