Mayfair Record Featuring June Winters "The Lady in Blue"

The Lady in Blue, a character popularized by singer June Winters, released a number of children’s records beginning in 1947, with the Alice in Wonderland title Songs from Walt Disney’s Alice in Wonderland being released in 1951.

Issue in both 78 RPM (K-128) and 45 RPM (K-128-45) formats, the record includes the songs Alice in Wonderland, I’m Late, All in a Golden Afternoon, and The Unbirthday Song.  The paper sleeve features art inspired by the original John Tenniel illustrations; the art on the 78 RPM label  features Alice, but not based on Tenniel.  The 45 RPM label is just a standard 45 RPM label with no art at all.  Based on this one might assume that the 78 was more targeted at the children's market whereas the newer 45 format more at the adult market.  But who can say for sure.

Founded in 1946 by June Winters and her husband Hugo Peretti, Mayfair Records specialized in children’s records featuring “The Lady in Blue,” June Winter’s character made famous throughout the late 1940s and 1950s.  By 1949 The Lady in Blue's popularity had increased dramatically, with her own fan club, comic strip, and numerous appearance on radio and television.  By 1951 The Lady in Blue radio show was airing nationwide on NBC Radio.

Mayfair was acquired by Roulette Records in 1957, with Hugo Peretti staying on as head of the children’s record division.  The Lady in Blue continued to release records on the Roulette label until June Winters retired in the 1960s.