ABC Press Release for Disneyland TV Show "Alice in Wonderland" Premiere - October 25th, 1954

Now this is the kind of thing that I just love.  In 1954 Walt Disney created the Disneyland TV show to promote the upcoming Disneyland theme park.  The show premiered on October 27, 1954, and featured Walt talking all about the park under construction.  An historic event, the first episode of a weekly Disney television show.  But, the second episode was just as much of an historical event as it featured the very first time a Walt Disney feature film was broadcast on television, and that film was "Alice in Wonderland."

This press release is dated two days before the series premiere and details the second episode featuring Alice.  It is comprised of three separate 'stories' that could be used to promote the show.  I especially love the letterhead featuring Donald behind the television camera.

The "Alice" episode was broadcast on Nov 3, 1954 and was heavily promoted, even the TV guide from that week had an extra large listing for the show!