Otherwise known in the US as campaign book, this press book contains lots of sample articles, ad mats, posters, and merchandise specific to the Australian market. Super cool.
The cover is based on the two-page ad that appeared in Look magazine here in the US, which was also issued as a promotional poster. The same is true for this cover on the press book, it too was issued as a promotional poster.
Both the press book cover and poster have slightly colors from the US, not sure if it is the printing method, or just similar fading over time, but they are decidedly more pink than the US versions.
One interesting this about this press book, and most Australian press books, is they way they are constructed. It is multiple tabloid size sheets stapled together at the right edge, and folded in the center to look like a book or magazine - but since it is stapled at the edge, you have to unfold it before you can open it.
Perhaps the coolest part of the press book is the merchandise. Many items are pictured, some of which have been posted about in years past here on the blog, but several I have never seen before nor even heard about. Tea set anyone? Yes please, I'll take ten! And that boxed notepaper, to die for. And not one, but two paint books! Also mentioned but not pictured are an Alice doll and White Rabbit doll exclusive to the Australian market. Wow.
And let us not forget the move posters, four of which are pictured. Well, three posters and a glass slide. We have all heard of the Australian daybill of course, posted about here, but I've never even heard of a 1-sheeter or 3-sheeter (presumably very similar to an american one-sheet and three-sheet). And the glass slide was discovered not too long ago and posted here.